How to make money selling ads on your blog?

Sell ​​ads on websites and blogs is probably one of the strategies commonly used by bloggers and webmasters. However, the vast majority of bloggers do not know how to make money selling ads, much less the strategies and rules to follow to get captivate the attention of advertisers. Many bloggers do not get a recurring stream of advertisers, which means that your ad units are often being occupied by affiliate programs to their own use. Then there are those bloggers who just starting a blog, place ads available for purchase at ridiculous prices of $ 5/month. What is common to both cases is that none of them are using the best strategies to derive maximum return on their areas of advertising.

Another point to be considered is that some advertising formats are no longer providing desired results to advertisers and bloggers. That happens naturally with the format of 125 × 125, which has to stop being used by many well-known blogs, and is being largely replaced by the format of 200 × 125 which we also decided to use the new layout of the school money. Being aware of these changes is very important, especially when your goal is to offer its advertisers the maximum profitability for the price they paid for the ad. If you can not guarantee this return, advertisers are unlikely to renew their ads on a monthly basis, which means you are losing money. Also, you should also take into account how long it takes a blog to become profitable, so they do not make mistakes of a beginner in their sales strategies.

When the money School began in February 2008, selling advertising was actually a utopia. The blog was not enough traffic to sell advertising yet, just as we did not consider this possibility even in the first instance. After about four months of the launch of the blog, we decided it was time to start selling advertising space. However, selling advertising on a blog takes us to a series of questions which we must be able to answer, namely: 

• Why I want to sell advertising 
• Is it too early to sell advertising? 
• The sale of advertising falls within the objectives of the blog?
• I get enough traffic to attract advertisers for my blog?
• The blog produces pages read enough to justify the investiment of the advertiser?
• What values should I charge?

To answer all these questions, you need a lot of things into consideration, these points I would like to discuss in this article, which was based on the story of Keller Hawthorne in the article 'Sell Ad Space'.
This is the first article of a series on "How to sell advertising on your blog."